Effective Copywriting encourages someone to action. Usually it sells or promotes someone or something. It prompts someone to buy your products or use your service, sign up for your group and so on. Copywriters write almost everything you read in the public market. Huge corporations all over the world spend thousands of dollars on advertisement and have extremely low or no result in sales because of poor planed copy. You can be a good Copywriter and write good sales copy, great ads that get the attention of people; however there are no magic ways or recipes for that. You can follow some of the simple rules which can lead you into a success. By the end of the day, your skills concerned to effective copy-writing are judged by how much ‘’return’’ it has generated. Whoever hires you does so because he/she wants to achieve something through your skill. Only a well-written copy can turn a partially interested reader into an enamored customer or an endorser.
Some of the basic rules/ tips that a good Copywriter should follow .
First a Good copy uses simple words to make huge impact. Anything you write, keep it simple. Confusion is the last thing one expects from a sales promotion message. All the time speak the language of your listener.
Secondly, you have to know and understand your target. Research is very important to equip you with the necessary information you should have. What are you selling, the benefits, what is better about your product or service than others in the marketplace, all this needs preparation.
Thirdly, most successful writers always think before they write. The point should be made clear in the first sentence itself to give the reader the hint of what lies ahead. This will help the reader to make out as soon as possible what to expect and decide accordingly whether he/she wants to read.
Fourth, the headline should have a benefit and an importance to the reader. The winning idea, the proposition should be the headline. Many people read the headline of your ad and letter more than they read the body copy. Always keep in mind that most people do not have much time to read. It is important to tell them something that is useful to them. Therefore, if you have news to tell, fire your biggest gun first, do not bury the objectives of your content in the body.
Fifth rule that should be kept in mind is to indulge in conversation. The note that you are going to use, words and phrases should be as if you are talking to the reader, and he/she is the only person that you’re conversing with at that time.
Sixth important rule to follow as a copywriter is to avoid too much talk about the company or the service. Tell the reader how he/she benefits as an alternative of what a great offer is being made to him/her.
Seventh, as a good copywriter you have to identify the features of a product or services and write about the benefits. You should have a fair idea about the product or service, the more you Know about what you are trying to promote the better you can get across your message.
The eighth basic rule is you should read more and study the best writers. Books are available showcasing the most successful letters ever written. Remember great copywriters are those people who pay enormous attention to detail.
The ninth rule for effective copy-writing, proper interlinking of selected anchor text with different pages should be done while writing for the web.